Digipaks are used as packaging for CD covers. The front of the digipak is used to represent the artist, establishing an artist's image. It also reflects the genre of the music. The digipak is most likely to contain a theme and portray the artist in a certain way. It is important for the digipak to have synergy with its theme and the music. For example, if the digipak has a futuristic theme to it, then the lyrics would have to reflect the futuristic theme.
Importance of a Digipak
-Helps to promote the artist
-Extra outlet to make profit
-Visual image of the artist
-Useful for establishing artist genre
-Builds a fan base
-A momentum for fans to keep
Digipaks are somewhat different from regular CDs. Digipaks offer the buyer a little extra when the purchase them. They offer them more information that a regular CD case and can sometimes come with various extras like posters etc. They are also made to be more environmentally friendly compared to traditional plastic CD cases as they are now usually made out of recycled goods. Some manufacturers are now using recycled egg cartons and sugarcane to create a paper tray for the digipaks instead of a plastic tray, making the digipaks completely recycled.
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