It is Important to Think About the Following When Creating a Music Video

-Representation (age, class, gender, religion, etc.)

-Location (setting of video, very important when working with narrative)

-Narrative (plot/ story line of video)

-Performance (choreography, band, set, etc.)

-Style (performance, narrative, parody, etc.)

-Genre of music (pop, indie, alternative, hip hop, etc.)

-Musician’s Image (physical and emotional aspects)

-Shots and Angles

-Composition and Movement

-Misc en Scene (lighting, costume design, set design, etc.)

-Color Scheme (depending on tone of song, ex: dark colors --> sadness, bright/warm colors --> love, happiness)

-Editing ( based on pacing of song)